While importers (businesses) initially pay tariffs to the government, these costs are typically passed on to consumers through higher prices, meaning consumers generally bear the economic burden of tariffs.
Consumers pay the tariffs.

FactVerify
Source: factverify.com
Key Evidence
Importers pay tariffs directly to the government but typically pass these costs on to consumers through higher prices.
hks.harvard.eduhks.harvard.eduExplainer: How do tariffs work and how will they impact the American and global... Economic studies and expert commentary confirm that consumers generally bear most of the tariff burden in the form of increased prices.
taxfoundation.orgtaxfoundation.orgWho Pays Tariffs? Americans Will Bear the Costs of the Next Trade War
fortune.comfortune.comA $100 billion mystery is unfolding on tariffs and inflation and economists are...
What the Evidence Shows
The claim 'Consumers pay the tariffs' simplifies a more complex economic process. Tariffs are taxes imposed on imported goods, and legally, it is the importing companies that pay these taxes directly to the government.taxfoundation.orgtaxfoundation.orgWho Pays Tariffs? Americans Will Bear the Costs of the Next Trade War
hks.harvard.eduhks.harvard.eduExplainer: How do tariffs work and how will they impact the American and global...
However, economic theory and empirical evidence show that businesses usually pass these additional costs onto consumers by raising prices on goods affected by tariffs.hks.harvard.eduhks.harvard.eduExplainer: How do tariffs work and how will they impact the American and global...
fortune.comfortune.comA $100 billion mystery is unfolding on tariffs and inflation and economists are... This phenomenon is known as 'price pass-through. ' The extent to which consumers bear the cost depends on market conditions, competition, and the ability of importers to absorb costs or negotiate with foreign exporters.
pbs.orgpbs.org5 things to know about tariffs and how they work
Some exporters may reduce their prices to offset tariffs, but overall, consumers tend to face higher prices for tariffed goods.pbs.orgpbs.org5 things to know about tariffs and how they work Additionally, research and expert analyses indicate that tariffs increase costs for both consumers and domestic firms that rely on imported inputs.
bankrate.combankrate.comTrump's Tariffs Are Here — Here's Who Pays
Therefore, while consumers do not pay tariffs directly to the government, they usually end up paying higher prices as a result of tariffs. This nuance means the claim is mostly true but omits the initial step where businesses pay the tariff tax.