Fact-check analysisUpdated October 2, 2026Curated by FactVerify
True

Did google just sign a deal with israel for 45 million to promote israel messages.

Multiple investigative reports from September 2025 verified that the Israeli government entered into a 45 million dollar contract with Google for an advertising campaign managed by the Prime Minister's office.

TRT World - Google involved in $45M deal with Netanyahu's office to advertise Israeli hasbara — report

TRT World - Google involved in $45M deal with Netanyahu's office to advertise Israeli hasbara — report

Source: trtworld.com

At a glance

Key Evidence

Verified October 2, 2026
  • Investigative reporting from September 2025 confirmed that the Israeli government entered a 45 million dollar advertising contract with Google.

  • The contract was managed by the Israeli Government Advertising Agency and utilized Google platforms like YouTube to promote official government messaging.

The reporting

What the Evidence Shows

In September 2025, an investigative report by Drop Site News revealed that the office of Israeli Prime Minister Benjamin Netanyahu secured a 45 million dollar contract with Google. This arrangement was designed to facilitate a digital advertising campaign managed by the Israeli Government Advertising Agency, known as Lapam, which operates under the Prime Minister's office. Reports indicate that the contract, reportedly signed in late June 2025, aimed to amplify specific Israeli government messaging across Google's advertising platforms, including YouTube and Display and Video 360.en.tempo.coen.tempo.coNetanyahus Office Involved in Us45mn Deal with Google to Spread Israeli...1 million with the platform Outbrain/Teads as part of broader public relations effortsaa.com.traa.com.trGoogle Involved in 45m Deal with Netanyahu S Office to Amplify Propaganda ReportThe claim that Google signed a $45 million deal with the Israeli government to promote official messaging is based on reports published in September 2025 by Drop Site News The Allegation: According to an investigative report by Drop Site...

The campaign's objectives were described in internal government documents as a means to promote official messaging and address international reports regarding conditions in Gaza. While Google was the primary focus of these findings, investigations also highlighted that the Israeli government allocated smaller portions of its public relations budget to other platforms, including approximately 3 million dollars for X (formerly Twitter) and 2.1 million dollars for platforms such as Outbrain and Teads.helsinkitimes.fihelsinkitimes.fi27864 Google in 45 Million Deal with Israel to Deny Gaza Famine Report ClaimsPurpose: The reports state that this contract was intended to fund a digital advertising campaign managed by the Israeli Government Advertising Agency (Lapam), which reports to the Prime Minister’s office The campaign was described in...aa.com.traa.com.trIsrael Spending Millions on Online Ad Campaigns to Deny Gaza Famine ReportOther Platforms: The Drop Site News report also mentioned that Israel spent approximately $3 million on advertising with the platform X and $2.1 million with the platforms Outbrain and Teads as part of the broader public relations effort

Various international news outlets corroborated the details surrounding the nature and scope of the agreement following the initial investigative disclosure.trtworld.comtrtworld.comTRT World - Google involved in $45M deal with Netanyahu's office to advertise...The Allegation: According to an investigative report by Drop Site News (subsequently covered by several other outlets), the Israeli government entered into a six-month, $45 million contract with Google In summary, while the $45 million...business-humanrights.orgbusiness-humanrights.orgIsrael Opt Israel Google Launch a 45million Propaganda Campaign to Deny Gaza...Source: The information originates from an investigative report by Drop Site News published in early September 2025+1 more

Primary trail

Verified Sources13

Netanyahus Office Involved in Us45mn Deal with Google to Spread Israeli...

en.tempo.co
Open source

Google Entered 45 Million Deal with Netanyahu S Office

en.mehrnews.com
Open source
Transparency

Revision history

  1. Version 5October 2, 2026

    The original verdict remains correct (True), but the new investigation provides significant additional context, including the specific government agency involved (Lapam), the contract's approximate signing date (late June 2025), and corroborating evidence regarding broader Israeli advertising expenditures on other platforms like X and Outbrain/Teads, which clarifies the scope of the campaign.

    True
  2. Version 4September 30, 2026

    The verdict was upgraded from 'Mostly True' to 'True' as the body of investigative reports identifying the specific contract between Google and the Israeli Prime Minister's office has solidified as the consensus factual record, despite the descriptive framing of the campaign's intent remaining subject to debate.

    Mostly True → True
  3. Version 3September 28, 2026

    The investigative reporting and analysis of disclosed documents now provide sufficient corroboration for the existence of a $45 million (150 million shekel) advertising agreement between the Israeli government (via the Government Advertising Agency, Lapam) and Google. The initial verdict of Unverified is no longer accurate as the financial figure and contractual nature are documented.

    Unverified → Mostly True
  4. Version 1September 8, 2025

    Initial published version

    Unverified
Keep exploring

Where to go next

Continue with the evidence, catch up on the week, or save this check for later.