William Devane entered into a lucrative endorsement deal with Rosland Capital, a gold firm accused by elderly clients of causing millions in savings losses.

For more than a decade, actor William Devane served as the primary and highly visible celebrity spokesperson for Rosland Capital, starring in widespread television commercials that frequently aired on cable networks.findbullionprices.comfindbullionprices.comRosland Capital Files for Bankruptcy What Bullion Investors Need to KnowContext: For over a decade, actor William Devane served as the primary, highly visible celebrity spokesperson for Rosland Capital The "Sell First, Buy Later" Collapse & Elder Complaints: Rosland Capital filed for Chapter 11 bankruptcy... Market analyses and trade reviews confirm that the partnership involved a prominent, long-running endorsement relationship connecting the veteran actor to the Southern California-based precious metals dealer.metalsretirement.commetalsretirement.comMetals RetirementThe endorsement contract and business partnership between veteran actor William Devane and the precious metals dealer Rosland Capital stands as one of the longest-running and most recognizable celebrity spokesmanship deals in the financial...+2 more

In subsequent developments, Rosland Capital encountered severe financial distress, accumulating substantial liabilities owed to customers for prepaid and undelivered precious metals alongside unfulfilled buyback obligations.certifiedgoldexchange.comcertifiedgoldexchange.comRosland Capital Gold Ira2:26-bk-16650) Critically, the company owed roughly $49 million to over 600 customers who had prepaid for gold and silver orders that were never delivered, alongside millions more owed on unfulfilled buyback obligations Business Model... The firm ultimately filed for voluntary Chapter 11 bankruptcy protection amid mounting consumer complaints and regulatory scrutiny.bullionexchanges.combullionexchanges.comRosland Capital Bankruptcy Lessons for Bullion BuyersBankruptcy Filing: Amid mounting consumer complaints, demands, and regulatory scrutiny (including inquiries from the SEC and the New York Attorney General), Rosland Capital LLC officially filed for voluntary Chapter 11 bankruptcy...+1 more

Legal actions involving the firm have also emerged, including a Los Angeles Superior Court lawsuit naming the company and associated parties in connection with elder abuse and fraud allegations related to retirement savings.latimes.comlatimes.comDisney actor Erik von Detten accused of $2-million gold scam and elder abuse in...The Claim & Parties: In mid-2026, an elder abuse and fraud lawsuit was filed in Los Angeles Superior Court by an elderly California couple—Sheila Greenberg (85) and Norman Greenberg (97)—against the precious-metals asset management firm... Available public records and industry reporting thoroughly substantiate both Devane's endorsement deal and the subsequent financial collapse of the firm.moneymetals.commoneymetals.comRosland Capital Bankruptcy Is a Reminder That How You Buy Gold MattersThe bankruptcy filing showed that the firm owed over $60 million to hundreds of customers for prepaid, undelivered gold and silver or stalled buyback obligations+1 more