Facebook monetization update: Changes will be end on the end of August

Facebook will end its existing monetization programs on August 31, 2025, transitioning creators to a new Content Monetization program.

At a glance

Key Evidence

Verified August 17, 2025

"On August 31, 2025, Facebook will end its existing monetization programs, including In-stream Ads, Ads on Reels, and the Performance Bonus Program.".threads.com
"Starting August 31, 2025, creators will no longer receive Performance Bonuses, Ads on Reels, or In-Stream Ads.".threads.com
"Facebook is transitioning creators to the new Facebook Content Monetization program.".threads.com

The reporting

What the Evidence Shows

The claim that Facebook's monetization changes will end at the end of August is accurate and aligns with multiple recent announcements. Specifically, on August 31, 2025, Facebook will discontinue its current monetization methods including In-stream Ads, Ads on Reels, and the Performance Bonus Program. This marks the conclusion of these legacy monetization options for creators on the platform.

Instead, Facebook is transitioning creators to a new unified Facebook Content Monetization program designed to streamline and consolidate monetization opportunities. This change requires creators who previously relied on the older programs to adapt their content strategies accordingly.

Key points:

The cutoff date for ending existing monetization programs is August 31, 2025.

Programs ending include In-stream Ads, Ads on Reels, and Performance Bonuses.

Creators will be moved to a new Facebook Content Monetization program.

This transition reflects Facebook's effort to simplify monetization and potentially improve creator experience.

This update is significant for content creators who monetize on Facebook as it affects their revenue streams and may require strategic adjustments.

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