Chanel has filed a lawsuit against a luxury reseller.

Chanel sued The RealReal in the U.S. District Court for the Southern District of New York, claiming that the reseller offered counterfeit Chanel merchandise and made misleading statements about its authentication procedures. A September 4, 2026 WRKF report identifies The RealReal as the defendant in the current case.wrkf.orgwrkf.org'How do you know if it's real?' Luxury reseller faces Chanel lawsuitthefashionlaw.comthefashionlaw.comChanel v. The RealReal: Timeline of a Luxury Resale Case

The claim is distinct from Chanel’s earlier dispute with What Goes Around Comes Around, or WGACA. Chanel initiated that action in 2018, asserting trademark violations, unfair competition, deceptive advertising, and the distribution of counterfeit items. A New York jury subsequently found in Chanel’s favor, and later coverage addressed the damages award and Chanel’s request for legal fees.journals.library.columbia.edujournals.library.columbia.eduChanel’s Court: Litigation with What Goes Around Comes Aroundfashiondive.comfashiondive.comChanel seeks $6.7M for attorneys’ fees in reseller lawsuit+2 more

Since the claim does not identify the reseller or give a filing date, it is correct but lacks detail. The newest source refers to The RealReal, whereas multiple older sources discuss WGACA and an action that has already gone through trial rather than a newly initiated case. The available material confirms the filing and broadly outlines the accusations, but it does not include the complete complaint or establish a final result in the The RealReal litigation.sites.suffolk.edusites.suffolk.eduChanel’s $4M Lawsuit Win: Is the Luxury Resale Market in Trouble?katten.comkatten.comChanel's Legal Victory Sends a Clear Message: Authenticity Isn't Just a Luxury+4 more