According to the post of Agent Gray, Instagram feature has “un-skippable” ad break that ppl stop using the app and uninstall

Multiple reputable sources confirm that Instagram began testing a new feature involving unskippable ad breaks in mid-2024. These ads force users to watch a short advertisement before they can continue scrolling through their feed.

The feature includes a countdown timer during which users cannot bypass the ad, effectively pausing their browsing experience.

This change has sparked negative reactions among users, with some expressing frustration and considering quitting or uninstalling the app due to the interruption in user experience.

Instagram spokesperson Matthew Tye has publicly confirmed the testing of these unskippable ads, lending credibility to the reports.

While the feature is still in testing and not universally rolled out, the claim that it exists and has caused some users to stop using Instagram is supported by current evidence.

However, it is important to note that widespread mass uninstallations have not been independently verified; user dissatisfaction is documented but may not represent a majority or large-scale exodus at this time.