Procter & Gamble, which makes Dawn dish soap, Charmin toilet paper, Crest toothpaste and Tide detergent, will raise prices in August due to tariffs.

Multiple credible sources from late July 2025 confirm that Procter & Gamble (P&G), the manufacturer of well-known household brands such as Dawn, Charmin, Crest, and Tide, has publicly stated it will increase prices on approximately one-quarter of its product portfolio beginning in August 2025. The company attributes this price hike primarily to the financial impact of tariffs imposed during the previous U.S. Administration, which are expected to cost P&G around $1 billion annually.

This move is part of a broader trend among major consumer goods companies responding to increased costs from tariffs and supply chain pressures. The price increases are intended to offset these higher costs and maintain profitability. The information is consistent across multiple reputable news outlets including The Washington Post, Reuters, Fox Business, and others, all reporting on P&G's official announcements and statements from company representatives.