Scott Colom won a Mississippi Senate election using viral ads.

Democrat Scott Colom secured a narrow victory over incumbent Republican Senator Cindy Hyde-Smith in the November 2026 midterm elections, marking a historic win that made him the first Democrat elected to the Senate from Mississippi in decades. Major news organizations and election tracking accounts noted that the campaign capitalized heavily on widely shared video advertisements that gained significant traction online.theguardian.comtheguardian.comScott Colom Celebrates Mississippi Senate Win Victory Party SpeechColom’s campaign capitalized on this with a widely shared advertisement featuring citizens expressing disbelief at the advice, using the slogan that it was instead time to "pick another senator"time.comtime.comMississippi Senate Race Scott Colom Cindy Hyde Smith 2026 Midterm ElectionsThe claims regarding Scott Colom’s viral ads and his historic victory in the 2026 Mississippi U.S. Senate election are verified by major news organizations (such as the Associated Press, CNN, TIME, and The Washington Examiner) The Upset...

The Guardian reported that Colom's campaign utilized a popular advertisement featuring citizens expressing disbelief at political advice, using a memorable slogan urging voters to pick another senator. Additional reporting from the Associated Press and The Washington Examiner highlighted that the race involved substantial late national Democratic investment and digital strategy, which helped propel the narrow victory in a historically conservative state.apnews.comapnews.comDemocrats Senate Mississippi South Ad 6cd108dc71751f0d47d9e17c5ed5a01bCampaign Dynamics: Alongside a late national Democratic investment (including spots from the Senate Majority PAC)washingtonexaminer.comwashingtonexaminer.comWho is Scott Colom, and how did his ads help secure Senate seat?The Election Outcome: In November 2026, Democrat Scott Colom narrowly defeated incumbent Republican Senator Cindy Hyde-Smith in a historic upset to represent Mississippi in the U.S. Senate+1 more

While the Mississippi Republican Party raised complaints regarding certain campaign media elements ahead of the vote, the overarching factual claim that Scott Colom won the Senate seat while leveraging viral advertisements is well-documented across multiple media outlets.mississippifreepress.orgmississippifreepress.orgMississippi Gop Accuses Scott Colom of Illegally Using Ai to Depict Cindy Hyde...The Mississippi Republican Party filed a complaint with the state's attorney general accusing Colom's campaign of utilizing deceptive AI-generated content (depicting Hyde-Smith running from reporters) without proper disclaimers, though the...+1 more